The Visual Programme for Permanent Weight Loss

Author Dr Shapiro / Paperback / 176 pages / ISBN 1-4050-3335-5

Produced by Studio Cactus for Rodale.

Design / Editorial / Commissioned photography / Index

We created the British edition of the US million-copy best seller – a diet book, not about ‘dieting’ but a visually effective and wonderfully simple technique that empowers you to make intelligent choices whenever you eat. Working closely with Dr Shapiro, we commissioned a home economist, dietician and food photographer, and gave this title a whole new look for the co-edition market.