The Whartons’ Back Book

End Back Pain with this Simple Revolutionary Programme

Authors Jim & Phil Wharton with Bev Browning / Paperback / 288 pages / ISBN 1-4050-3285-5


Produced by Studio Cactus for Rodale.

 

Design / Editorial / Commissioned photography / Index

We took this successful black and white back-list title – a revolutionary stretching and strengthening programme to prevent, identify and treat back pain – and gave it a new lease of life as a full-colour co-edition book with a fresh new style, newly commissioned step-by-step photography, and a thorough text revision.


Dr Shapiro’s Picture Perfect Weight Loss

The Visual Programme for Permanent Weight Loss

Author Dr Shapiro / Paperback / 176 pages / ISBN 1-4050-3335-5

Produced by Studio Cactus for Rodale.

Design / Editorial / Commissioned photography / Index

We created the British edition of the US million-copy best seller – a diet book, not about ‘dieting’ but a visually effective and wonderfully simple technique that empowers you to make intelligent choices whenever you eat. Working closely with Dr Shapiro, we commissioned a home economist, dietician and food photographer, and gave this title a whole new look for the co-edition market.